Colours have a big say in how people see and feel about a brand. Think of them as the brand's mood setters. Here's how it works:
Colours Speak Emotions: Colours can make you feel certain ways. For example:
Red is like a burst of excitement and energy.
Blue feels trustworthy and professional.
Green shows growth, health, and caring for the environment.
Yellow brings out positivity and creativity.
Black is all about class and luxury.
Colour's Role: When a brand uses colours in its logo, ads, and stuff, it stirs those emotions in you and affects how you see the brand.
Brand Vibes: Colours also help shape what a brand is like. So, a toy brand might pick fun and bright colours to seem playful, while a bank could go for calm and serious colours to look dependable.
Keep it Consistent: Using the same colours everywhere makes the brand's personality stronger and easier to remember.
Hello Recognition: When you see a colour linked to a brand a lot, your brain starts connecting them. So, you can recognize and remember the brand just by its colours.
Standing Out: In a busy market, unique colours can make a brand catch your eye and stay in your memory.
Culture and Feelings: Colours might mean different things in different places, so brands need to know what colours work in their target cultures.
Know Your Fans: Brands should also know what colours their customers like. Asking them or doing surveys helps.
Staying the Same: Using colours consistently, like in logos, websites, and ads, is a must. Changing colours too often can confuse people.
Growing Together: As a brand gets bigger and changes, it might need different colours to match.
Colours for Everyone: Brands should pick colours that everyone can see and understand, even folks with colour vision problems.
So, colours are like a brand's mood-makers. By picking the right ones and keeping them consistent, a brand can leave a lasting impression and make you see it the way it wants you to!